About Us

Sunga Life began when founder Jeff Gum was an active Navy SEAL training Brazilian Jiu-Jitsu with the Gracie family in Rio De Janeiro. Every man at a Brazilian beach wears a sunga, which is like a Speedo, but has a wider, more attractive style and trim. From these missions to Brazil, Jeff brought back skills to train SEALs, plus a love for sungas on beach days.

Towards the end of his time in the Navy, Jeff wanted to transition into entrepreneurship and stay involved with mission-driven service. Using his Iraq reenlistment bonus to launch Sunga Life, Jeff knew that men would love this style of swimwear if they tried it once.

Since then, thousands of men started rocking sungas and has expanded into offering other high performance athletic apparel. From this growth, Sunga Life has built up the bandwidth to serve organizations that our share values.


Sunga Life Values
  • Freedom | Celebrating freedom and happiness with our community.
  • Challenge | Encouraging relentless excellence of human achievement over life’s endless challenges.
  • Improvement | Striving for continuous improvement of every facet in ourselves and the organization.
  • Service | Creatively empowering partner organizations that share our values and purpose.


Sunga Life supports incredible initiatives including:

Force Blue united a community of Special Operator Combat Divers with researchers and scientists to do hands-on ocean conservation from restoring coral reefs to reviving sick sea turtles and sharks.

The ATF provides access and inclusion to individuals living with physical or traumatic impairments by empowering them through exercise and community. 

Navy SEALs, veterans, and other patriots swim from New Jersey to Manhattan to honor the victims of 9/11 and fallen Navy SEALs, and to raise money for GIGO Fund, which has helped tens of thousands of veterans with unique and innovative services. 

The SEAL Future Foundation's mission is to provide Navy SEALs a foundation that supports their well-being, education and career to continue a life of service within their communities. 

Navy SEALs and other special operators swim across San Diego bay to support The Honor Foundation, which helps special operators transition to the private sector.

While in Cohort 5 of The Honor Foundation, Jeff Gum realized how to put his passions into action and founded Sunga Life upon graduating.